When should you change your corporate image

When should you change your corporate image

A good businessman knows that there is nothing superfluous when it comes to the details that represent his organization, and less if we talk about corporate image …

Nothing lasts forever. Not in the corporate world or anywhere else. So taking change as something natural is the best perspective to always be at the forefront.

Of course, some changes are more important than others, considered rather aesthetic or decorative. But a good entrepreneur knows that there is nothing superfluous when it comes to the details that represent your organization to the public .

With that in mind, it is convenient to think very well about the details of a good corporate image . When to change it? How do you know that the time has come for a refreshment? Here we will give you some keys to find out.

When should we change the corporate image?

Let’s briefly review the cases in which it is convenient to change the corporate image of your company.

When the company has taken its first steps

The moment of take off, obviously, will require the creation of a graphic identity that serves to represent your organization and make it known, give it its own personality . At no time should you do without such a tool: without a graphic identity, your company will be much more difficult to recognize in the contemporary, fast and crowded world.

When the company has established itself in its niche

This is a good opportunity to reshape the image of your organization, which will have finally reached a much higher, more accurate level of definition . It may even be that you have a different profile than what you initially intended, so it is the ideal time for an update.

When the previous design can be improved

A good graphic consultant could help you with this. If you feel that the corporate image is not exactly attractive, or does not reflect the spirit of your company, or it simply seems ugly, it may be time to rethink it in much more powerful and meaningful terms .

When the company name or strategy has changed

A change as significant as the business model or the name of the organization itself should be reflected in the graphic identity that represents it . In this way, the necessary link between what your customers perceive and the tasks that your company offers them will be preserved.

When new lines of business appear

A sudden growth of the startup, an unexpected investment that triggers new options, in short, any corporate addition would also have to have its space within the corporate image. Maybe not in a new one, but in a more versatile rethinking.

By following these guidelines, you will know well what type of makeover is right for you and when, as well as what graphic strategies to request from your design team or your art consultants. Remember, the image is much more than a purely cosmetic matter : it is the very content of what you project to the market.

4 surefire ways to cut costs in your small business

4 surefire ways to cut costs in your small business

Small companies are more susceptible to failure during the first years of activity, and it is necessary to keep costs under control so that they are not the executioner …

Statistics show that only 56% of new ventures reach the fifth year of operations.

Also, the reason 82% of small businesses fail is primarily due to problems with cash flow.

It should not be forgotten that the great challenge for small companies is to continue to maintain optimal customer acquisition and increase turnover, while reducing operating expenses as much as possible in order to emerge and consolidate over time.

These are 4 surefire ways to lower those operating costs.

Evaluate the possibility of moving to a cheaper city

If your venture is an online business, you should study moving to a city or even country in order to reduce your personal and operational expenses.

Before moving, check that the chosen place offers a stable and efficient internet connection service to continue carrying out your work smoothly in your new destination.

Use the free versions of all paid tools

Sure, many are already following this advice, but it never hurts to reiterate it. Online tools are the gear of your business, since you need them for everything. From attracting a new customer to the payment procedure, there is an online tool for every function you need to perform.

Take advantage of all the configurations offered by the tools you normally use, in their free versions. These are the tools that entrepreneurs commonly use and that are very complete in their free version:

  • Trello : tool to manage Kanban-style projects.
  • Slack : platform that allows file sharing and messaging in real time.
  • Wave : support software for accounting and billing activities.
  • Unsplash – This is a collection of free stock photos.
  • BuzzSumo : platform to create content strategies.
  • Clockify : tool to keep track of productivity.
  • Canva : software to create designs for social networks and blogs.

Although you think that some of its payment functions are necessary for your business, in most cases they are not. Do not be tempted to become a Premium user for a need that is not real, for comfort or for an irresistible offer. You should do without all the Premium features at all costs and look for free alternatives, even if they are not as complete.

Review and reduce your expenses

This step is the most important of all and you shouldn’t skip it. Take some time at the beginning and end of the month to review all your bills and expense receipts. Include them in a monthly Excel, where you can see the variation of these expenses from month to month and at the same time you can choose which expenses you are going to reduce or dispense definitively.

All those expenses that do not contribute substantially to making your business grow will have to disappear. With a part of what you save each month, open an emergency fund, which you should only have available during times of crisis.

Outsource wisely

Outsourcing, far from being a hole in your box, can represent an opportunity to diversify your income and open up new businesses. If you know one or more professionals who can efficiently perform some specific tasks of a project that they are offering you, accept it and subcontract.

If you choose your outsourcing well, your clients will be more than satisfied. Ultimately, this will translate into recurring work for your business. Tools like Fiverr are a great ally to choose permanent and temporary employees.

By following these tips, you will be able to rationalize your costs to increase your income in a safe and sustained way. Over time, the new slack in cash flow will allow you to make significant investments to grow your business.